Words matter: how to build a brand that resonates everywhere

Discover why language has emerged as one of the most strategic brand assets of our time in this fireside chat with Nataly Kelly and Katherine Melchior Ray—Co-Authors of Brand Global, Adapt Local—and Steve Rotter, CMO at DeepL.

  • Время: 60 мин.
  • В записи

What you’ll learn:

  • How to speak with purpose in an era of AI-generated content and hyper scaling
  • Strategies for creating messaging that travels—without losing meaning
  • How Language AI is helping teams scale relevance, tone, and clarity across markets
  • Interactive Q&A session

Спикеры

Nataly Kelly

CMO, Zappi & Co-Author of Brand Global, Adapt Local

Katherine Melchior Ray

Global Marketing Leader and Co-Author of Brand Global, Adapt Local

Steve Rotter

CMO, DeepL